web marketing
So you have a web site, and you smartly promote in all your
communications. But how do you move beyond that and increase
traffic and grow your business? How do you get found by the right
people among billions of sites? Search Engine Marketing is the
answer. The web has become the vehicle for listing your
company. Where ages ago the Yellow Pages was the tool, the internet
now rules.
Whether you’re a local business, work nationally or even
internationally, search engine strategies will get your site
found by the people who need your products or services. The first
step is Search Engine Optimization (SEO) which provides all the
spiders and robots scanning the web the information they need
to place your site in ‘natural’ search results. This
may include some invisible coding on pages, robot helper files
on your site, registering your site with the search engines and
creating listings on local search channels.
Search Engine Marketing
(SEM) allows you to create ads that will appear as a sponsored
or featured site to relevant searches. You can set your monthly
budget and pay for clicks or impressions of your ad, and even
limit it to searches performed within a specific region or geographic
area.
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