don’t need the web
One of the common debates small companies have is over web sites
and web marketing. It’s those with the vision that the
web is the answer, the cure all and savior versus the traditionalist
who just can’t see the benefit and thinks it’s a
complete waste. They’re both right, and they’re both
wrong.
Today having a web site is as essential to
any business as a telephone or a phone book listing. It is how
many of your customers will find you, find out about your company
in that critical first
touch and decide to contact you. Online, you’re open
24/7/365. Ignore this channel and you’ll miss out on a
huge audience and opportunities for your products and services.
At the same time, the web isn’t everything and your business
marketing plan should contain a mix of traditional and electronic
media to achieve the best awareness and accessibility to your
company.
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insight