The Born shoe division of HH Brown has a niche and a loyal base of customers. The challenge they faced was creating an online experience that would both embrace these customers to let them deeper into the brand and still present their unique line of footwear and all its styles and colors.

Awayke provided a competitive analysis and a brand discovery for Born, developed a website that reflected all the spirit and style of Born shoes and utilized technology to make browsing their huge catalog of styles and colors easy, all resulting in a website experience better than their competitors.

Unfortunately, the site has since gone away. Born changed their 'nature' theme and became more consolidated with the other HH Brown brands. We preserved the site, because we enjoy it and it was one of our first.